Sunday 5 June 2011

Tips To Write An Effective Speech n Deliver Too

Ten Strategies For Crafting Excellent Speeches

1. Prepare Early. Begin gathering material for your speech right away. As you learn more about your topic, new ideas for writing and organizing it will automatically come to you.

2. Be Audience-Centered. Everything you write should be with the needs of the audience in mind. Aim all your efforts at helping the audience understand what you are saying.

3. Start At The End First. Write the conclusion of your talk right away. Decide what you want the audience to do or to think as a result of your speech. Then write the talk using that as a guide.

4. Write For The Ear, Not The Eye. Experienced writers know that every medium and project has its own language, cadence, style and structure. Don't write the speech to be read. You need to write your speech so when your audience hears it, they get it.

5. Make Rough Drafts First And Polish Later. Don't needlessly pressure yourself by trying to write the perfect speech at the outset. The best speeches come only after many, many re-writes.

6. Put Your Own Spin On The Material. You may block your creative juices if you think everything you say has to be original. Don't worry about being unique, just put your personal spin on it. The audience wants to hear your personal point of view.

7. Make Only Three Main Points. It is always tempting to tell as much as you can about a subject, but this will confuse and overwhelm your audience. Keep your major points to three and your audience will find it easier to follow your speech organization.

8. Craft A Take-away Line. When people can't make a speaker's session, they ask others who were there, "What did the speaker talk about?" What they say you said is your take-away line. You'd like people to walk out with that nugget. It's like creating street buzz for yourself.

9. Decide The Minimum Your Audience Needs To Know. What is the very least the audience needs to know about your topic? What is the most critical? Leave out material that would be "nice to know". You probably won't have time for it anyhow.

10. Write Using The WIIFM principle. WIIFM is when your audience responds to your material by asking themselves "What's In It For Me?" People are really only interested in material that affects them. After writing any piece of material, no matter how brilliant, apply the WIIFM principle and judge if your audience will care about it and use it.

Three Bonus Tips For Writing A Great Speech

1. Write As If You Are Conversing With One Person. How many times have you felt the speaker was talking directly only to you? This phenomenon is in part an acting and speaking technique, but it also stems from how the speech is written. As you write, picture one person and what you want to say to them. Then write the speech.

2. Decide What You Want Your Audience To Do Or Think Differently As A Result Of Your Speech. There is really only one reason to give a speech. That's to have your audience either make a change in their thinking or their behavior. Otherwise, what's the point? Decide what you want for them and then write your speech around that.

3. Use "Audience-Involvement" Devices. To bring the audience into your talk and to make sure they are engaged, craft numerous interactive techniques. These can be questions, exercises, role plays, verbal quizzes and other ways that get them actively involved with your material.
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